Marketing Program Manager

You will get to:

• Develop positioning, messaging, and core value proposition frameworks for different products and personas
• Use customer research and competitor and market insights, to expand our understanding of our defined personas and be their voice in business, product, and marketing decisions
• Define marketing strategies to support our partners and grow our business, including goal setting, prioritization, product roadmap consultation, and audience definition
• Partner with communication strategists and marketing channel owners to shape coordinated go-to-market campaigns that deliver on those strategies
• Drive or support the creation of marketing assets that power marketing campaigns
• Own and share product marketing plans, narrative, results, and findings with vice-president executives and above
• Own delivery of business metrics defined by marketing and company OKRs

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Qualifications:Qualifications:‍

• 5+ years of media sales, digital marketing, brand advertising, and/or online advertising experience
• Must be willing to work in Los Angeles, CA

Preferred Qualifications:‍

• Experience with digital media (i.e.- Digital TV CTV, OTT, social media, etc.)
• Track record of building compelling presentations leveraging industry and internal proof points
• Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying
• Proven ability to establish relationships with advertisers, agency and C-level relationships
• Track record of delivering and exceeding revenue goals
• Creative, outside-the-box thinker and strategist
• A team player and collaborator

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